What is virtual and augmented reality?


Virtual reality

Virtual reality is a computer-generated simulation of an artificial environment or other various three-dimensional images. Users can be immersed in new scenery and interact with their surroundings by using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. This allows users to experience journeys that may not be accessible on a day to day basis.

The benefits of VR

  • Improves retention and recall
  • Innovative and enjoyable
  • Focused and efficient learning
  • Can be used from home
  • Supports medical traumas (therapy and training)
  • Safe, controlled environment

Real world applications

  • Education
  • Real estate
  • Physical fitness
  • Architecture 
  • Travel
  • Real time immersive communication

Augmented Reality

Augmented reality enhances a real-world image by the use of technology to deploying virtual images over real-world objects. This digital information can display on an image of something being viewed through a device, such as a camera or another input device such as smart glasses. The technology ‘augments’ (adds to) the real-world image.

Benefits of AR

  • Ease of use
  • Provides instant visual imagery
  • Individual and/or real time group learning
  • Industry agnostic
  • Develops creativity and curiosity
  • Instant feedback

Real world applications

  • Entertainment (Pokemon Go)
  • Social media (Snapchat filters)
  • Retail
  • Architecture 
  • Healthcare
  • Education

Mixed Reality

Beyond VR and AR

Mixed reality is another dimension of virtual technology that allows interaction between a human, computer, and environment. Mixed reality combines physical reality and digital content that enables access among real world and virtual objects. This allows used to experience real world assets blended with a digital setting. MR programming allows digital objects to interact with physical objects and humans to interact with digital objects as though they are actually there.


Immersive technology is the future

Expansion of VR

 One in three manufacturers are predicted to adopt using VR technology within the next three years.

Enhanced with AI

AI, or artificial intelligence, is expected to be incorperated with VR/AR so that these machines can learn algorithims to allow the features to become even more accurate and capable of expanding knowledge.

Future Predicitons

While there has been much hype about the emmersive technology revenue, conservative estimates project VR to reach 9 billion and AR to reach 4.5 billion dollars in revenue.